Client: UMM/Pioneer Public Television, 1987-present

Project Overview:
Prairie Yard and Garden (PY&G) is horticultural television series for gardeners in the upper midwest. Since 1987, PY&G has produced over 300 programs with topics ranging from New Shrubs and Fall Lawn Care, to Growing Hardy Roses and Pruning Trees.

Along with its affiliation with the University of Minnesota, the PY&G horticulture series has nurtured special relationships with the Minnesota Extension Service and Minnesota Landscape Arboretum, where both provide knowledgeable guests and the latest in horticulture information and research.

Each season, we travel throughout the state of Minnesota, logging over hundreds of miles and hours of tape to produce the new 13 episodes needed each year.

The series is offered nationally to public television stations, and is currently broadcast on stations in Minnesota, California, Oklahoma, Illinois, Florida, North Dakota and Canada.

My Role in the Project:
Yet another project where I am responsible for many aspects. My primary responsibilities are serving as Production Coordinator, Chief Photographer and Editor. In addition, I am the webmaster of the series website Prairie Yard and Garden Online [www.mrs.umn.edu/pyg] and also coordinate all marketing communications and public relations for the series.

One such marketing project I produced for the series was an integrated marketing kit targeted toward prospective broadcast stations and potential underwriters and sponsors of the series. This integrated kit consisted of a four-color print piece, marketing videotape, and trade show booth.

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