Client: 92.7 KISS-FM, 1992

Project Overview:
KISS-FM was the new top-40 hit station in Fargo-Moorhead when it was seeking to create a television ad. The market was without a top-40 station for nearly a year when a rival station went adult contemporary, leaving the market open for a new top-40 station.

This 'return' was the theme I and my counterpart Jason Wiltse created. We decided to take the camera on a Saturday night and travel throughout Fargo-Moorhead to see what we could find. The result was the 'It's Back' television ad.

The station liked it so much, they commissioned another ad (and the fact we were cheap college students) from a concept we created while we were brainstorming the initial ad. It was a juxtaposition of an elderly lady who had nothing to listen to but old music, and her outlook changes once KISS-FM is heard on the radio. What we got was the ad 'lil ol lady' ad"

My Role in the Project:
I was the co-writer, lead photographer and editor of both ads.

My Comments
These were fun ads to create and were very spontaneous. The lady who starred in the 'lil ol' lady' ad is Josephine, which we found her at the nursing home my mother worked at. The old radio is my dad's and has made an appearance in many of my set designs. I keep it in my office yet today waiting for the next project.

QuickTime 256k | 512k
Media Player 256k | 512k

QuickTime 256k | 512k
Media Player 256k | 512k