Client: Pioneer Public Television, 2002

Dimensions: 36" x 8'

Project Overview:
Ralph Nader, noted consumer advocate and former U.S. presidential candidate, was the guest speaker for the 2002 University of Minnesota Morris Student Convocation. The request was given to videotape the event. After some discussion, we at Media Services thought to go even further and produce a one-hour program for broadcast on public television.

Project Details:
Having a well-known individual as convocation speaker presented a unique opportunity to create a UMM-vehicle for public television. I, along with Media Services, took the opportunity to create a program that is a reflection of the University.

To design the backdrop for the project, I first created mockups of the design and presented the concept to the UMM Marketing Group. I incorporated the 'Discover' theme UMM was currently using at the time, by designing four panels, each with a unique keyword: Discover your World, Discover the Advantages, Discover the Knowledge, and Discover the Challenges. Each panel had an image screened in either maroon or gold. The UMM wordmark is also on all five panels. The center panel incorporated UMM's slogan on a maroon background.

The design worked great for the event. A one-hour program was edited and broadcast on Pioneer Public Television. Feedback from the several administration at UMM commented on how well the live presentation looked, in addition to how well the set made UMM look like 'America's Best Liberal Arts College.'