Client: UMM/Pioneer Public Television, 2002

Dimensions: 11" x 17"; inside pages vary

Project Overview:
This project is a perfect example of an integrated media campaign. Prairie Yard and Garden is a horticultural series produced by UMM Media Services. In 2002, the PY&G series was gearing up to be offered regionally to public television stations in three nearby states. A marketing kit was developed consisting of a four-color brochure (above), an eight-minute videotape, a trade show booth, and a website. This kit was sent to prospective PBS stations along to prospective underwriters of the series. In less than one year, the series is seen nationally, expanding the series beyond the initial three states.

Project Details:
This printed pieces of this marketing kit are sent inside a black, two-pocket folder and contains the main brochure (above) in addition to three print pieces focusing on three key areas of the series. In addition to the layout, I also wrote all of the text/content throughout this project. The main brochure cover was created in Adobe Photoshop. The inside spread and three additional print pieces were created in Adobe PageMaker with graphical elements created in Adobe Photoshop.

I've placed each of the print pieces in an Adobe Acrobat PDF file. Simply click on the page icon on the right to view the respective page.

The marketing videotape was written and edited by me. The videotape theme and graphics followed the new 'Sunflower' theme I developed for the series. The videotape included testimonials from nurseries owners, extension service educators, the series host, and your typical backyard gardener about the importance of the PY&G series.

In addition to the print and television components, the producers of the series intended to participate in several garden and landscape trade shows throughout the year to build name recognition among potential viewers and sponsors. I designed and constructed a ten-foot wide modular trade show booth that implemented large format images of plants and flowers along with textual information such as quotes from viewers and upcoming program topics. The booth is tailored after an outdoor cedar arbor and the centerpiece is a 42-inch High Definition plasma video display where visitors can watch the marketing videotape which is played on a two-hour loop.